Greg Rand, a prominent real estate leader in the industry, was appointed as Executive Vice President of Revenue Growth for Coldwell Banker Realty in May 2023. In this role, Greg is responsible for driving high-margin real estate volume. Greg oversees the Coldwell Banker Leads division, including corporate relocation, referral programs and web leads. He is also responsible for driving growth of mortgage, title, home insurance and warranty. Greg serves as “voice of customer” for Coldwell Banker Realty’s transformation work aimed at creating a faster, smoother, more transparent and easier real estate experience for consumers.
As Executive Vice President of Revenue Growth, Greg is tasked with reversing the trend toward lower margins that the real estate industry has been wrestling with for decades. He aims to demonstrate that consumers will choose the real estate brand that provides the easiest, most transparent, and stress-free home buying and selling experience. It is Greg’s goal for Coldwell Banker Realty to leverage the people, technology and innovation it brings to this challenge in order to change the industry forever and create a massive competitive advantage.
Greg previously served as Regional Executive Vice President of Coldwell Banker Realty’s Central Region, a role he began in May 2021. In this position, he oversaw the sales and operations of the Coldwell Banker Realty branded companies in Chicagoland, Minnesota, St. Louis, and Texas. The companies in the Central Region, with approximately 105 offices and more than 8,700 affiliated sales professionals, represented more than $25 billion in sales volume in 2022.
Rand has held leadership roles in the real estate industry for over three decades, dating back to the 1990s when he served as technology evangelist for Coldwell Banker’s sister brand, Century 21. He worked on the team that built and deployed the first version of the brand’s website and headlined a national seminar tour to promote adoption.
Rand served for 12 years as the managing partner for Rand Realty, one of the largest real estate companies in the northeast, in development, growth and strategy. Under his leadership, the company’s gross earnings saw over a 600% growth. While in this role, he drove the growth of the company through acquisition, recruitment, and launching new business divisions, including title agency, mortgage, a commercial brokerage and new development marketing. During that time, he authored a book, “Crash Boom!” and served as a radio host for Rand on Real Estate on New York City’s 77WABC Radio, which is the largest talk radio station in the nation.
In 2010, Greg founded OwnAmerica, a technology platform and national brokerage brand dedicated to investment in the housing market. OwnAmerica was acquired in 2019 by Renters Warehouse, the largest single-family rental property management firm in the U.S. with 40 metros and over 20,000 homes under management, and Rand was appointed as chief strategy officer.
He is a graduate of Siena College.