October 4, 2023

What Moves Her® Announces New Balance Blueprint Campaign Led by Sue Yannaccone and New Executive Co-Chairs

Founder Sue Yannaccone teams up with industry leaders Sherry Chris and Lindsay Listanski to launch new initiative, advocating for actionable practices and policies for businesses to support women in real estate

MADISON, N.J., October 4, 2023—What Moves Her®, the advocacy organization designed to help women in the real estate industry develop their leadership skills and realize their professional development goals, today announced the launch of its new campaign: Balance Blueprint. Joining founder Sue Yannaccone, president and CEO of Anywhere Brands and Anywhere Advisors, are two new executive co-chairs to guide the new campaign and growth strategy for What Moves Her®: industry leaders Sherry Chris and Lindsay Listanski.  

The new co-chairs will team up with Yannaccone – who has been a vocal public advocate for fairness and opportunity in the workplace – to mobilize an urgent effort to spur action on behalf of women in real estate. As part of the Balance Blueprint campaign, the team will be conducting a series of leadership roundtables with executives from throughout the Anywhere network of franchisees to better understand challenges and opportunities for women professionals in their local markets while sharing and reinforcing policies that have already been put into play at Anywhere. The effort will culminate in the development of a ‘playbook’ for businesses in the industry to implement best practices and policies to support women and underrepresented professionals in real estate.

“I firmly believe that now is the right time to harness the diverse perspectives throughout network for find actionable ways to connect, empower, and inspire more women in real estate throughout the world,” said Yannaccone. “We are lucky to two incredible women helping to lead the charge in Sherry and Lindsay, who have both displayed what it means to pave their own paths to leadership. I’m so excited to build upon the success of the What Moves Her® community and invite others from throughout the industry to join us.”

Chris, who recently retired from brand leadership of Better Homes and Gardens® Real Estate and ERA® and now serves as executive advisor for Anywhere Brands, is a renowned real estate icon drawing from more than 40 years of experience in the industry. She has an extensive track record for growing brands in the U.S. and internationally, having expanded the BHGRE brand to 40 states and six countries and the ERA Real Estate brand to saw similar growth with Chris at the helm, as the network footprint has expanded to 43 and 34 countries under her leadership. Listanski, the national vice president of field marketing for Coldwell Banker Realty, brings a wealth of expertise in mobilizing key constituencies, and developing innovative marketing campaigns throughout her 12 years with the company. As a rising leader, she was just named a top 50 Best Women in Business by NJBIZ and was also featured this year as a 40 Under 40 recipient by Business Elite.

Together with Yannaccone, the new co-chairs plan to expand What Moves Her® within the United States. In addition to the Balance Blueprint campaign, the team will implement new programming including elevated networking events, a podcast, awards program, and more, the team aims to grow its membership to more than 10,000 industry women and allies by the end of 2024.

What Moves Her® originally launched in 2020 in partnership with Coldwell Banker, and has since expanded its reach to the entire Anywhere family of brands and throughout real estate. Through its diverse mix of in-person and virtual events, prominent guest speakers, networking opportunities, and workshops, the program has reached over 8,000 participants from the industry, providing tools and strategies to help women continue achieving success in their personal and professional lives.

Those interested in joining the What Moves Her® community or attending an upcoming event should visit WhatMovesHer.com, or connect with the organization on Facebook or LinkedIn.

Supported by Anywhere

What Moves Her® is supported by Anywhere, a global leader in residential real estate services and home to some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®. Anywhere is proud of the strong foundation of female representation, which accounts for approximately 50 percent of the executive management committee, 45 percent of senior leadership and 70 percent of all employees. The company is committed to an inclusive, diverse and equal employee culture and was recently recognized in Forbes’ Best Employers for Diversity 2023 list.  

To support career growth, leadership and mentoring, the company is home to the Women’s Employee Resource Group (ERG), as well as the Women in Tech & Product Group ay Anywhere, which supports the advancement of women in technology while providing a place for women to have open and honest conversations about the challenges they face in the field. In addition to What Moves Her®, Anywhere empowers women across the industry through mentoring and professional development programs including WomanUP, an organization focused on increasing the representation of women-owned brokerages and women in corporate leadership roles across the real estate industry.  

About Anywhere Real Estate Inc.  

Anywhere Real Estate Inc. (NYSE: HOUS) is moving the real estate industry to what’s next. A leader of integrated residential real estate services in the U.S., Anywhere includes franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter joint ventures, supporting approximately 1.2 million home transactions in 2022. The diverse Anywhere brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®. Using innovative technology, data and marketing products, high-quality lead generation programs, and best-in-class learning and support services, Anywhere fuels the productivity of its approximately 191,600 independent sales agents in the U.S. and approximately 146,600 independent sales agents in 118 other countries and territories, helping them build stronger businesses and best serve today’s consumers. Recognized for twelve consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work five years in a row, named one of America’s Most Innovative Companies 2023 by Fortune, and honored on the Forbes list of World’s Best Employers 2022.


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