30-Year-Old Firm to Expand Local Presence with Support of a Leading Real Estate Lifestyle Brand
MADISON, N.J. (Dec. 13, 2022) -- Better Homes and Gardens Real Estate LLC announced today the affiliation of Better Homes and Gardens Real Estate Lakeview Realty with offices in Crestline and Lake Arrowhead, Calif. The firm serves Crestline, Cedarpines Park, Twin Peaks, Blue Jay, Lake Arrowhead, Rim Forest, Cedar Glen, Sky Forest, Running Springs and Green Valley Lake, all towns in the San Bernardino Mountains.
The firm was established in the mountain town of Crestline in 1990. Derek Leistra, the current owner, acquired the business in 2007. Leistra is a U.S. Navy veteran who started his career in property management before pursuing a career in professional sports management. Since returning to the real estate industry Leistra has been a member of the California Association of REALTORS® and served as the CAR Regional Chair in 2015 and again this year, 2022. He has also served as the Rim O’ the World Association of REALTORS® President in 2013 and will reprise that role in 2023.
Crestline, the closest mountain town to the major Southern California cities of Los Angeles, Riverside and San Bernardino, offers a laid-back, small-town atmosphere with access to Lake Gregory and the San Bernardino Mountains. The village of Lake Arrowhead is located nine miles to the east of Crestline. It is a popular tourist attraction and second home market, with more than 4 million visitors each year. Access to the private lake is only available to homeowners and their guests, as well as guests of local hotels, inns, resorts or campgrounds, which contributes to the exclusive nature of the town.
● Leistra will tap into the many business-building resources in Be Better University®, the brand’s award-winning professional development and learning platform, to help fuel agent productivity and complement his existing new agent mentoring program.
● As a result of an enhanced value proposition as an affiliated Better Homes and Gardens® Real Estate company, Leistra will actively recruit new agents who will be able to leverage the brand’s vast array of tools, technology and resources, including the MoxiWorks product suite, which will streamline agents’ activities and enhance the client experience.
● Better Homes and Gardens Real Estate Lakeview Realty will continue to build on its significant market share in the Crestline area and increase market share through strategic mergers and acquisitions.
● Leistra will deploy the marketing power of Distinctive Collection by Better Homes and Gardens Real Estate®, the brand’s unique luxury program, to provide an enhanced level of service and positioning for high-end clientele in the Lake Arrowhead market.
● Affiliated agents will take advantage of the unique BHGRE® lifestyle programs, resources and content to help develop lasting relationships with clients. PinPointSM, a proprietary BHGRE® brand tool that taps into consumer behavior data from Better Homes & Gardens magazine and its publisher Dotdash Meredith’s customer database of more than 175 million consumers, will play a significant role in effectively reaching potential buyers for specific properties.
“Derek has built one of the market-leading real estate companies based on his commitment to customer satisfaction above all else. As a Better Homes and Gardens Real Estate affiliate, Derek will be able to build on that foundation by offering clients greater exposure and more sophisticated marketing programs to reflect the market’s appeal to affluent second home buyers. With access to top-tier technology, comprehensive client acquisition programs and proprietary lifestyle content, affiliated agents can fortify and expand their business in a meaningful way.”
- Sherry Chris, President & CEO, Better Homes and Gardens Real Estate LLC
“Over the last 15 years, my wife Debbie Scott-Leistra and I have invested considerable resources into building the brokerage and am proud of what we’ve accomplished as an independent firm. As I looked to the future, I pursued an affiliation with Better Homes and Gardens Real Estate to help our affiliated agents be more competitive in the market and ensure their continued success. Now with our affiliation with Better Homes and Gardens Real Estate, we have an incredible opportunity to expand our market share and offer our clients and agents an even better experience.”
- Derek Leistra, Owner, Better Homes and Gardens Real Estate Lakeview Realty
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 12,600 independent sales associates in approximately 420 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and Turkey.
Better Homes and Gardens®, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.